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Today we have our 8th Anniversary! It was August 2008 when we opened our first My o My store in the courtyard of Erottajankatu. Thank you for your support! We feel so lucky. Continue reading →

310816 / Ladies, Men


New Mismo styles are in the men's store! Popular Shopper bags in many different materials & colors, Holdalls, Helmet bags, Sprint rucksacks, Key straps, Cards & Coins, Washbags and Card Wallets. Just name it. Continue reading →

310816 / Men


No time for Monday blues! Diane von Furstenberg sent us some new dress styles. New Julian Two wrap dress in black is one of our favorites! Continue reading →

290816 / Ladies


This Thursday is a sad day. The Queen of Knitwear Sonia Rykiel has passed away. Her stripes & joyful colors will always stay there. She was revolutionary designer who made us smile. Continue reading →

250816 / Ladies


Our Xmas Garage is getting a little sister after two weeks! Habitare (7-11.9.) asked us to curate a big international design exhibition for them. And we are so excited about it!!!! The setup is called "Garage Garage - Rewilding" and will be built up with great partners. Hope to see you there! Continue reading →

250816 / Ladies, Men


Schnayderman's is a real shirt specialist, not a jack of all trades. Here you have some of the shirts & overshirts arrived yesterday: Oxford One Garment Dyed in off black, Leisure Medium Marker Print Poplin in petrol-dark blue, Leisure Large Check in dark blue-grey-petrol, Leisure Denim One in petrol, Overshirt Wool One in burgundy & dark blue + Leisure Flannel Melange One in grey & dark blue. Continue reading →

250816 / Men


The first Rag & Bone aw16 drop! Many carryover styles: Their signature Floppy Brim Fedora is a must hat for this autumn! Windsor Blazer & Classic Newbury boots in black take you many seasons onwards! Bullett Parka coat in army green to make a statement. Continue reading →

180816 / Ladies


Come by & check out our new styles from Hansen Garments! Storm hooded winter coat is their all time favorite - the real signature piece. And then Laust work jacket, Fred trousers, Loke sweater, Bjoern hooded windbreaker & two hat styles Ejnar & Helmut... Continue reading →

180816 / Men


Sonia Rykiel 's diffusion line and its new autumn styles just landed in the store! Continue reading →

070816 / Ladies


New season & new fresh fit. Sport wear styles from Adidas by Stella McCartney now available in the store! Cool collection with black-and-white stripes, graphic bamboo print & painterly florals. At this point we got Ultra Boost & Adizero Adios shoes, mesh tees, tights, hoodies, shorts, training bags & swimsuits. And more to come. Continue reading →

060816 / Ladies