My o My
Erottajankatu 9, Helsinki
+358 (0)10 423 3733
We open our doors at 10.
We close them from Monday to Thursday at 19,
on Fridays at 20 and on Saturdays at 16.
Sundays we stay closed.
Diane von Furstenberg – Print Princess
WOMEN’S FASHION / September 2012 – Diane von Furstenberg’s eclectic print dresses of AW12-13 collection are now at My o My Aleksi!
Diane von Furstenberg is a top American fashion designer renowned of her eclectic print and colour mix. She gained success in 1972 with her iconic wrap dresses, selling five million of the easy-to-wear dress. In a decade when many women were entering the work force as well as reveling in a newfound sexual freedom, the affordable wrap dress also became a symbol of liberation.
Diane has had two separate fashion careers. Her business skyrocketed in the 1970s and crashed in the ’80s. She restarted her business in 1997 and since then the brand has been one of the strongest in the field. Diane is now the president of the Council of Fashion Designers of America, the industry trade association.