My o My
Erottajankatu 9, Helsinki
+358 (0)10 423 3733
We open our doors at 10.
We close them from Monday to Thursday at 19,
on Fridays at 20 and on Saturdays at 16.
Sundays we stay closed.
Helmut Lang – Raw and Edgy
WOMEN’S FASHION / February 2013 – Helmut Lang launched his line in 1986 and changed fashion in the 1990s. The collection has always been known for minimalism, innovation, attention to detail and exquisite tailoring. The style is simple, elegant and urban. The brand was relaunched in 2007 after changing hands from Prada to Link Theory Holdings, Tokyo-based company that also owns the Theory clothing brand. The creator himself left the brand two years earlier to focus on art projects.
Nowadays the brand is under the creative direction of the husband-and-wife team Michael and Nicole Colovos, the founders of Habitual, the denim label in Los Angeles. Together they have created the combination of street edge and femininity maintaining the brand’s modern, minimalist roots. Helmut Lang is for the intelligent, design minded, modern fashionist.