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My o My
Erottajankatu 9, Helsinki
+358 (0)10 423 3733
pauliina@myomy.fi
We open our doors at 10.
We close them from Monday to Thursday at 19,
on Fridays at 20 and on Saturdays at 16.
Sundays we stay closed.
Insideout - Clothes on clothes
MEN’S FASHION - London based Insideout is renowned for their unique art couture prints. These include monochrome images of hand knitted cardigans, decaying t-shirts, distressed leather and laddered chiffon. Each design is digitally printed onto silk, denim and cotton jersey using advanced techniques. The label is the brainchild of design duo James Woolfin & Yvette White. Their imaginitive style of working has resulted in past collaborations with labels as diverse as Nike and The V&A.