My o My
Erottajankatu 9, Helsinki
+358 (0)10 423 3733
We open our doors at 10.
We close them from Monday to Thursday at 19,
on Fridays at 20 and on Saturdays at 16.
Sundays we stay closed.
Loyal – Humble Vintage
MEN’S FASHION / September 2012 – This autumn we have many new heritage brands for men! Loyal is a collaboration with a handful of the finest tailors and pattern makers developed in Italy with inspirations from American sportswear, a passion for fine British tailoring and the Japanese flair for detail.
Giovanni de Marchi is the man behind the brand, from his earliest days at Nike in the 90s Giovanni has now taken to re-imagining the humble blanket. Loyal’s stylish and colourful peacoats uses Italian Army & Navy woollen blankets, each colour and type corresponds to its specific original use. Vintage specialists searched and collected the blankets, sterilised and specially treated them to soften the wool. Each blanket is carefully analysed and individually treated and one jacket is made from a single blanket through a traditional tailoring method.