My o My
Erottajankatu 9, Helsinki
+358 (0)10 423 3733
We open our doors at 10.
We close them from Monday to Thursday at 19,
on Fridays at 20 and on Saturdays at 16.
Sundays we stay closed.
Soulland – Danish postmodernism
MEN’S FASHION / September 2012 – Look at these Russian flavored autumn styles by Soulland!
Head designer Silas Adler founded Soulland in 2002. This Danish brand started with print t-shirts, but has grown quickly into a well-established menswear brand worldwide. Soulland’s design esthetic is rooted in traditional Scandinavian craftsmanship. Classic menswear is reinterpreted with a present-day esthetic. One of the key Soulland items is Adler Fedora, which merges a classic fedora hat with a baseball cap. Bomholt pants with elastic ribs are also Soulland’s signature styles.