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Milestones

141113 / Ladies, Men, Milestones

OUR BABY

Our brand new baby bag hit the store yesterday! Designed by Linda Linko, the most beautiful creative director on earth. Production process was like a horrible nightmare in Shanghai, but we made it!

281013 / Ladies, Milestones

HAPPY BIRTHDAY!

At the end of August 2013 My o My celebrated its 5th anniversary.

051013 / Milestones

OUR NEW LOOK

In the spring 2013 My o My got a new fresh visual identity! Pastels and feminine lines are past - it's time of a hand-crafted look! The new design can be seen in our new shopping bags, flyers, business cards and web site. Thanks to the most talented and beautiful graphic designer Linda Linko!

250413 / Ladies, Milestones

FAR OR NEAR

Revolutionary online shopping concept Farfetch chose My o My as its first Finnish partner in March 2013. Farfetch is the brainchild of Portuguese fashion entrepreneur José Neves. The concept currently covers more than 220 independent fashion multi-brand stores from 20 countries.

040313 / Milestones

Goodbye courtyard!

The Laboratory gallery closed its doors at the courtyard of Erottaja in January 2013. It was great to be a part of it! At the same time we decided to say goodbye to our birth nest.

050213 / Milestones

LEPOKORPI

310812 / Milestones

OH MY FACE

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SIX MEN

040212 / Milestones

LABORATORY X MY O MY

Our courtyard store at Erottaja had special role in 2012. It was Laboratory, the art space for now. Laboratory was a temporary gallery run and curated by Finnish photo agency Viewmasters. Our design store was at the balcony of Laboratory. After going through the gallery, a visitor could reward oneself with fantastic design purchases. This was our way to take part and support the World Design Capital 2012 Helsinki year. Laboratory offered many interesting exhibitions, experiences and events during the year 2012.

310112 / Milestones

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